Pidilite’s online B2B platform Genie crosses 1000+ crore in sales

May 30th, 2023 : Pidilite Industries, lannounced that its online B2B dealer application, Genie, has achieved a significant milestone of over 1000+ crore in sales for FY22-23. With its impressive growth rate, Pidilite Genie has contributed to 14% of Pidilite's overall business in FY23.

Says Sudhanshu Vats, Deputy MD, Pidilite Industries, " At Pidilite, our top priority is to empower and support our dealers in achieving their business goals. That's why we launched Pidilite Genie, an initiative aimed at helping retailers take a digital leap. We are proud to share that Pidilite Genie has made considerable progress in a short period of time. Pidilite Genie has been installed by nearly 5 lakh dealers and has facilitated over 18 lakh orders since its launch. We are continuously enhancing the platform to cater to the evolving needs of our dealers, and we are confident that Pidilite Genie has the potential to become the go-to platform for all the order placements in the near future.

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