Kolkata 14 May 2025: Dabur Amla, one of India’s most loved hair oil brands, has released a powerful new digital film featuring well-known spoken word poet Nayab Midha. The campaign is centered around a beautiful and emotional letter written from a daughter to her mother—a reminder of the strong yet silent bond that many of us share with the most important woman in our lives.
The film touches on emotions we often feel but rarely express — guilt of not calling enough, being too caught up in life, and yet knowing deep down that our strength comes from the quiet support of our mothers. With no dramatic background music or heavy dialogues, the simplicity of the message hits home. It reflects Dabur Amla’s long-standing thought of Mazbooti — celebrating not just strong hair, but strong relationships too.
Ankur Kumar, Head of Marketing, Dabur India Limited, said: Dabur Amla has always stood for Mazbooti — strength not just in hair, but in the bonds that define us. This film beautifully captures the silent, unshakable strength between a mother and daughter. It’s a reflection of our brand’s core belief — that true strength is often quiet, nurturing, and rooted in love.
The campaign is already receiving heartfelt appreciation for its relatable message and emotional depth, resonating strongly with audiences.
Jasleen Kohli, Digital Lead – Home & Personal Care, Dabur India Limited, added: Today’s audience connects most with content that feels authentic and emotionally real. With this campaign, our aim was to create thumb-stopping storytelling that isn’t just scrolled past, but felt deeply. It's a reflection of how Dabur Amla is evolving in the digital space—by leading with emotion, relevance, and cultural insight.
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