Kolkata, 25 November: Dabur India’s premium salon skincare brand, Oxylife Salon Professional, announced the launch of three advanced single-use facial treatment kits - Korean Glass Glow, Gluta White Radiance and Hydra Boost Radiance. The launch is supported by a striking new campaign, ‘RADIANCE VISA powered by Skinsurance with Oxylife’, led by Miss Universe India 2025 Manika Vishwakarma.
Crafted exclusively for salons, these facial treatments blend cutting-edge global skincare science with nature-inspired actives to deliver instant yet long-lasting radiance. To unveil the range, Oxylife Salon Professional activated a bold, digital-first teaser rooted in its central narrative, Skinsurance with Oxylife. The campaign sparked curiosity nationwide with a viral clip of Miss Universe India 2025, Manika Vishwakarma, seen ‘frantically searching for something important’ ahead of her finale. The intrigue culminated in a reveal film where Manika addressed the speculation and delivered the twist: ‘I found what I had lost, my RADIANCE VISA, powered by Skinsurance with Oxylife.
‘Skinsurance with Oxylife’ signals a powerful new chapter in professional skincare, built on the belief that anything truly precious deserves insurance, and nothing is more precious than your skin. This philosophy drives our commitment to deliver science-backed, salon-grade solutions that today’s discerning beauty consumers can trust. With Skinsurance, we are not just offering formulations; we are creating a future-ready brand ethos that elevates Oxylife from a product portfolio to a premium promise of assurance, performance, and uncompromised skin confidence”. Dabur India Limited Executive Vice President-Marketing Mr. Abhishek Jugran said.
“Our new Oxylife Salon Professional Single-Use Facial Treatment Kits are a direct evolution of this philosophy. This is more than a portfolio addition, it is a strategic reimagining of the premium salon skincare experience for today’s consumer,” Mr. Jugran added.
On her collaboration with Oxylife Salon Professional, Miss Universe India 2025 Manika Vishwakarma shared: “What excited me about the RADIANCE VISA concept is its universality and its boldness. Today, beauty is borderless, and skincare aspirations are global, and Oxylife Salon Professional captures this perfectly. After experiencing the facial treatment firsthand, I can confidently say the results speak for themselves. This campaign goes beyond skincare; it celebrates global radiance as a form of confidence. Being part of a narrative that blends performance, creativity, and purpose has been incredibly fulfilling”.
Mr. Virat Khanna, Head, -Skin Care, Dabur India Ltd., added: “This launch also marks a strategic evolution of our central campaign narrative, Skinsurance with Oxylife. What began as a commitment to protection-led, performance-driven skincare now elevates into a more aspirational global dimension through RADIANCE VISA. This progression further strengthens Oxylife Salon Professional’s position as a premium, science-led brand that is in tune with the shifting codes of modern beauty.
With Oxylife Salon Professional’s new single-use facial kits, we are empowering Indian salons with global-grade innovation. Powered by high-efficacy actives sourced from the world’s leading skincare destinations, these treatments deliver the instant transformation and lasting performance today’s consumers expect. By uniting breakthrough product science with a culturally resonant narrative and a global beauty icon, we are setting a new benchmark for the future of salon skincare in India.”
Ms. Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd., said: “With Manika at the forefront, our digital-first ‘Radiance Visa’ campaign tapped into pageant communities and creator networks to spark conversation and strengthen Oxylife Salon Professional’s relevance among today’s beauty consumers. Oxylife Salon Professional’s ‘RADIANCE VISA’ campaign marks a bold evolution in beauty storytelling, where radiance goes global and product launches become cultural moments”.
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