Kolkata, 5th March, 2026: Shyam Steel’s Macaw Paints brought vibrant festive cheer to Kolkata, Patna, Lucknow, Varanasi and Bhubaneswar with experiential Holi celebrations under the theme “Holi Ke Rang, Magic Ke Sang.” Through this multi-city initiative, the brand curated engaging, high-energy experiences that blended traditional Holi fervour with interactive on-ground activities.
In Kolkata, celebrations came alive at PC Chandra Garden, while similar large-scale events were hosted across prominent venues in Patna, Lucknow, Varanasi and Bhubaneswar, each reflecting the unique festive spirit and cultural rhythm of the respective city.
A key highlight of the event was a striking balloon wall installation, where participants aimed darts to gradually reveal the MACAW name hidden beneath vibrant bursts of colour. The activity drew enthusiastic participation, with every successful attempt met with cheers and applause. Many attendees captured and shared their winning moments on social media, carrying the excitement beyond the venue.
The celebrations also featured specially curated selfie zones inspired by the vivid hues of the macaw bird. Guests playfully tossed gulal, posed mid-splash and created memorable Holi moments with friends and family. The colourful installations quickly became popular photo spots, encouraging attendees to share their festive experiences online.
Speaking about the initiative, Mrs Megha Beriwala Gupta, Marketing Director at Shyam Steel Group and Macaw Paints, said, “Holi reflects the vibrancy, togetherness and expressive joy that define Macaw Paints. Through ‘Holi Ke Rang, Magic Ke Sang,’ we aimed to create engaging experiences that allowed people to celebrate freely while connecting with the brand in a natural and joyful way.”
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