20 July 2026: Despite being blessed with abundant sunshine, Vitamin D deficiency continues to affect millions of Indians, often going unnoticed due to limited awareness. Continuing its meaningful association with Odisha’s culture, Sunfeast Marie Light launched Sunfeast Surya Vardaan, a Vitamin D awareness initiative. The initiative is built on Sunfeast Marie Light’s long-standing association with the Sun and its proposition of ‘Goodness of Vitamin D’.
As one of Odisha's largest cultural congregations, Rath Yatra offered Sunfeast Marie Light a powerful platform to disseminate its message on Vitamin D at scale. With the thought “Har Kiran Mein Chhupa Hai Vitamin D Ka Vardaan”, the brand encouraged devotees and families to become more aware of their Vitamin D requirement.
The campaign came alive through a strong on-ground and online presence. At Puri Rath Yatra, Surya Sahayaks interacted with devotees, assisted them in taking a 2-minute Vitamin D requirement check and shared educational material creating awareness about Vitamin D deficiency. Select participants were also offered free Vitamin D medical tests, enabling the initiative to translate awareness into meaningful action. The campaign was further amplified online, where consumers could take a WhatsApp-based test by answering simple behavioural questions around sunlight exposure, outdoor routines and Vitamin D awareness.
Mr. Suraj Kathuria, VP and Head of Marketing - Biscuits, Foods Division ITC Ltd, said: “Odisha's enduring relationship with the Sun provided a meaningful starting point for us to spark conversations around Vitamin D. Through Surya Vardaan, our endeavour has been to make Vitamin D awareness simple and relevant for consumers. Combining technology, community engagement and the scale of Rath Yatra, we encouraged people to better understand their Vitamin D needs and take informed steps towards their well-being like spending time in the Sun and making Sunfeast Marie Light with Vitamin D a part of their everyday tea-time.”
Archita Sahu, renowned Odia film actress and the brand’s ambassador in Odisha, said: “As an Odia, Rath Yatra is very close to my heart. I’m happy to be part of Sunfeast Marie Light’s Surya Vardaan initiative, which encouraged people to understand their Vitamin D requirement. I urge everyone to take this 2-minute Vitamin D requirement check.”
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