27 August 2026:
Dabur Amla Hair Oil, has launched a new digital campaign this Raksha Bandhan featuring popular creator siblings Awez Darbar and Anam Darbar, celebrating the fun-filled yet strong bond that siblings share.
The campaign reimagines Raksha Bandhan for Gen Z audiences through the language of music, dance and playful banter, showcasing how siblings may constantly tease, challenge and outdo each other, yet always stand by one another.
"Young audiences today connect with content that feels native to their feeds and reflects real relationships rather than traditional advertising. Our idea was therefore to reimagine Raksha Bandhan through the language of Gen Z - music, dance and creator-led storytelling. Awez and Anam's real sibling equation gave us the perfect canvas to create a piece of content that people can enjoy, relate to and share, while keeping Dabur Amla's core code of Mazbooti at the heart of the story." Ms. Jasleen Kohli, DGM - Digital Marketing, Dabur India Ltd., said.
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