The firm invests in three Carlton Wellness Centres and enters franchise partnerships with NATUF Café, Adhira & Appa Café and Chhota Bheem Family Café as part of a growing multi-brand relationship.
29 September 2026: Maharashtra-based Arma Capital has invested ₹10 crore across EBG Group’s wellness, food and family businesses, marking its entry into multiple consumer-facing brands under the Hyderabad-headquartered business group. The investment includes Carlton Wellness Centres in Mumbai, Bengaluru and Chandigarh, along with franchise partnerships for NATUF Café, Adhira & Appa Café and Chhota Bheem Family Café in Hyderabad.
Before its association with EBG Group, Arma Capital’s investment portfolio spanned consumer brands, hospitality and lifestyle-led experiences. Its investment in EBG Group builds on this focus on consumer-facing businesses with potential to expand across markets, while adding wellness, food and family experiences to its portfolio.
The current ₹10 crore investment marks the first phase of Arma Capital’s partnership with EBG Group. As part of its larger commitment, they will invest over ₹100 crore over the next five years across Carlton Wellness Center, Tarzan Nature Retreat, Adhira and Appa Coffee, Natuf Cafe, Chhota Bheem Café and all upcoming brands under EBG Group. The investment will support the expansion of the mentioned brands across major cities including Chandigarh, Mumbai, Bangalore, Hyderabad and Delhi NCR.
Arun Jain, Founder and Managing Director, Arma Capital, said: “We were looking for businesses that solve everyday consumer needs and have the potential to grow across cities. EBG Group brought together wellness, food and family experience brands under one ecosystem, and that made this partnership a natural fit. We believe these brands have the opportunity to reach many more people while creating long-term value.”
Commenting on the investment, Dr. Irfan Khan, Founder and Chairman, EBG Group, said: “Arma Capital’s decision to invest across multiple EBG brands is a testimony to the businesses we have built and the trust they have placed in our long-term vision. Their partnership across wellness, food and family experiences reinforces our belief that consumer-focused brands with strong fundamentals can grow across India. We are excited to build this journey together.”
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