JSW Steel Expands Retail Footprint with the Inauguration of New Branded Outlets in North Bengal, West Bengal




01 October , 2026 – Reinforcing its commitment to strengthening last-mile connectivity and providing premium-quality steel solutions directly to end users, JSW Steel proudly inaugurated six new branded retail outlets across North Bengal, West Bengal, under its flagship retail formats, JSW Shoppe and JSW Shoppe Connect.

The newly launched stores include:

JAKIR HOSSAIN, LATAGURI
NEW GHOSH ENTERPRISE, JALPAIGURI
LOUHA BIPANI, ALIPURDUAR
SHIV TRADING, MAYNAGURI 
P K BUILDERS, JALPAIGURI
NEW LOKENATH BUILDERS, TUFANGUNJ

These branded retail outlets were inaugurated in the esteemed presence of senior JSW Steel officials:

Mr. M V Krishna, Vice President & Head - Channel Marketing
Mr. Mohit Karir, Deputy General Manager - Channel Marketing
Mr. Saptarshi Shaw, Zonal Sales & Marketing Manager
Mr. Amit Kumar Jha, Zonal Sales Manager – JSW Steel Coated Products

"The launch of these new JSW Shoppe and Shoppe Connect outlets underscores our unwavering commitment to reaching every corner of India, empowering individual consumers and SMEs with direct access to our superior steel products and comprehensive services," said Mr. M V Krishna, Vice President & Head - Channel Marketing, JSW Steel. "These stores are more than just retail points; they are hubs for knowledge, quality products, and other essential services, truly transforming the steel buying experience."

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