Kolkata, 13 October 2026: As millions of devotees come together to celebrate Durga Puja, Dabur India Limited has unveiled a high-impact on-ground outreach campaign for its flagship oral care brands, Dabur Red Paste and Dabur Babool, across prominent Durga Puja venues. The initiative aims to engage consumers through immersive brand experiences, reinforcing the importance of traditional oral care practices during the festive season.
As part of the execution, Dabur have created a strong brand presence through interactive consumer touchpoints, including Innovative tunnels, branded selling stalls, activation cutouts, LED displays, OH gates, banners and standees across high-footfall Puja locations.
"Durga Puja is one of India's most vibrant cultural celebrations and presents a unique opportunity to connect with consumers in a meaningful way. Through our extensive on-ground presence, we aim to engage families and communities while reinforcing the importance of good oral hygiene rooted in Ayurveda. With Dabur Red Paste and Dabur Babool, we continue to offer trusted oral care solutions that combine traditional wisdom with everyday oral health needs." Mr. Prashant Agarwal, Marketing Head- Oral Care, Dabur India Ltd. said.
Speaking about the initiative, Mr. Jeet Bhattacharjee, Business Head- East, Dabur India Ltd., said: Durga Puja is much more than a festival in Eastern India; it is a celebration that brings communities together. Through our extensive presence at leading puja pandals, community touchpoints, and RWA activations, we are creating meaningful opportunities for consumers to experience Dabur Products firsthand. Our objective is to strengthen consumer engagement while promoting the benefits of our trusted products among families during this festive season.
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