The collaboration goes well beyond a venue association. It brings together District’s vision for world-class live entertainment and Airtel's expertise in delivering seamless digital experiences at scale, with the shared objective of making large-scale live events better connected for fans, artists and organisers alike.
Rahul Ganjoo, CEO, District, said, "India has fewer than ten purpose-built venues that can host more than 10,000 people. The live entertainment industry has outgrown that base, and the shortfall is now the single biggest constraint on what fans here get to experience. The industry needs more collaborations of the kind Airtel has committed to: brands from the wider ecosystem identifying where the foundations need investment, and putting capital behind closing the gap. That is what it will take to deliver world-class experiences to fans in India."
Suchita Salwan, Chief Customer Officer, Airtel said, "At Airtel, we believe great experiences are built on great connectivity. As live entertainment continues to evolve in India, seamless digital experiences have become an integral part of every concert—from sharing moments in real time and making digital payments to simply staying connected with friends and family. Powered by Airtel's advanced 5G network and digital infrastructure, our partnership with District reflects our commitment to solving these everyday customer needs while enhancing the overall fan experience"
K Vasudeva Udupa, Founder Director, Go-Golf Entertainment LLP said, “We built this venue with an intent to provide attendees in India a world-class live experience, and give organisers, promoters and artists an efficient one to work within. Every design decision, from the modular stage to the service roads built for backstage logistics, was made guided by that same intent. With District shaping the experience on-ground and Airtel now investing in its digital infrastructure, is exactly the kind of collaboration that helps us build on that foundation.”
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